A Pinterest style bookmarking application for the browser
Beginning with user interviews and surveys, I was able to design a persona of one of our "power users" .
I performed a competetive analysis to see the pros and cons of sites that provide services like this application. Finding the answers to what was working for users and what to steer clear of, we knew the direction to follow
EVOLUTION OF APP DESIGN
The one on the far right, was what I thought would be the final version, but after user testing, I changed the hero image to something more gender neutral and placed the This is Heaven as a quote from a user. If you scroll down, you will see the coded version with the changes. Feel free to click on it and look at the entire thing on codepen.io. It is now a responsive landing page.