You've got to know the WHY before you implement the HOW!
Hi! My name is Erika and I provide Patient Advocacy Through Technology
"I had the pleasure of working with Erika on several web development projects and continue to be impressed with her passion for the web, creativity, and technical capabilities. Erika is a hard working, intelligent, high level thinker who can solve real problems using web technologies. I highly recommend Erika for any web project that requires the mix of creative and technical skills with a drive to get the job done!"
MICHAEL WEITZMAN CO-FOUNDER CTO at Naybr, Inc
How to design education that is engaging and meaningful for patients undergoing joint replacement surgery
ESPN SuperBowl Mobile App
How to turn a non-descript generic trivia app into something that could benefit both the user and the company
How do you take a concept that has been done before and try to make it a unique experience
Design a mobile application that allows a user to find the nearest food trucks , order and pay from their phone.
Curriculum Development & Design
LOGO DESIGN AND BRANDING
The new shoeboxes are done in a bright white with nothing else but the logo adorning them. This is also accompanied by matching paper bags with handles. (not shown )
The clients enjoyed the new logo and branding concept , so they requested that I do a holiday promotional post card.
Palmer Schön is a specialty beach accessory store catering to the post collegiate crowd. They didn't want something that was to obvious, so I used the inspiration of a sunset and the haze that accompanies it to produce their new logo.
BuzzyBees is a small boutique dealing with designer brand shoes. They were looking for something that would convey a sense of whimsy while, keeping a more refined appearance. I took the letter B and turned it into a pair of shoes with wings, and used the colors found in the architecture of the craftsman style building that they are housed in as inspiration.
Using the founders father's favorite memory regarding persevernce showed by her, we incorporated kites in an abstract manner to honor him. We chose strong bold colors because the device that she designed is bold and innovative but still wanted to keep the seriousness of the dark blue and the sobering reason for the company which is to keep cogntively impaired patients from dying due to wandering.
The client wanted a shield that was rounded and was welcoming to all ages. We scrapped the initial logo I designed in favor of this.