ERIKA HARVEY
UX Design & Research
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ESPNW App - UX STRATEGY

UX STRATEGY

The Challenge: 

Take an existing application that isn't performing well and refocus , rebrand and design a new ui to improve its appeal

TOOK OWNERSHIP OF :

  • UX STRATEGY

  • BRANDING

  • ASSISTED WITH INTERACTION DESIGN/VISUAL

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The Case Study


UX Strategy Creating something new to breath new life into it

Presentation For Client


THE WATERCOOLER - Created with Haiku Deck, presentation software that inspires

This was done during the ESPNW women’s hackathon.

I was responsible for the design and the research behind the application. I learned a lot about working with a diverse group that all come at a problem from a different angle and how to best compile all the input and build a product from there.

We did not win first place, but ESPNW did use it as an application available to Super Bowl attendees in the San Francisco Bay Area.